My resume

LAURIE HOLMAN – MARKETING PROFESSIONAL

Arlington, MA 02476
617-642-1346
lauriejeanneh@gmail.com
linkedin.com/in/lholmanwriter

SUMMARY

Experience creating digital and print marketing communications and instructional content: website copy, email campaigns, organic and paid social media, blog posts, curriculum, brochures, datasheets and press releases. Certified in content marketing and inbound marketing through HubSpot. National Seminars Training courses in content marketing. Experience coaching individuals and groups on career and workplace issues.

SKILLS

  • Web content development and management
  • Marketing communications strategy development
  • Instructional content development
  • Event promotion and management
  • Career coaching
  • Microsoft Word, Excel, PowerPoint, Publisher
  • Constant Contact, WordPress, Salesforce, IQ Media, Google Analytics, SEO
  • Adobe Photoshop, Illustrator, InDesign, Premiere, Asana

EXPERIENCE

MBTA, Boston, MA 2020–present
Marketing Writer

  • Develop communication strategies and written content for digital and print platforms
  • Write and edit collateral for internal and external audiences

SELF-EMPLOYED, 2017–2020
Marketing Writer, Independent Contractor

Created marketing and fundraising materials, faculty/staff newsletters, web copy and healthcare research briefs, edited training document, produced and edited videos, tracked media coverage, maintained editorial calendar, led writing workshops, and copyedited materials for:

  • Northeastern University (College of Professional Studies)
  • Harvard University (Chan School of Public Health, Medical School, Business School, Office of Career Services)
  • MIT
  • North Bennett Street School
  • Nesterly (intergenerational homeshare platform)
  • VNA Senior Living Community
  • Arlington Community Media

CAREER SOURCE (MIDDLESEX COMMUNITY COLLEGE), Cambridge, MA, 2003–2017
Marketing Manager

  • Created overall marketing strategy; developed email marketing, social media, website and other digital content to advertise events and services to B2B and B2C target audiences; increased event participation by 200–500 percent and generated leads
  • Developed digital and print ads, instructional materials, press releases, case studies, brochures, newsletters, sales sheets and other content
  • Led website redesign and branding team, wrote new copy
  • Developed curriculum, led workshops and advised job-seekers
  • Marketed and project-managed retail training program with cross-functional teams – consistently exceeded recruitment goals
  • Wrote job descriptions, advertised positions, screened candidates and provided additional resources for HR professionals in healthcare, higher education, retail, tech, hospitality, manufacturing and other industries
  • Collaborated with third-party vendors for creative projects
  • Maintained media contacts
  • Recruited and supervised marketing intern
  • Managed events in collaboration with team
  • Provided career counseling to diverse clients
  • Created curriculum and led job search workshops

BOSTON COMEDY AND MOVIE FESTIVAL, Brighton, MA, 2003
Publicity and Volunteer Coordinator

  • Initiated local media contacts
  • Coordinated submissions for film events, and updated online bios
  • Wrote and edited press releases and other publicity materials
  • Recruited and managed 30 volunteers

PHILADELPHIA EDUCATION FUND, Philadelphia, PA, 2000–2002
Communications Specialist and Education Counselor

  • Managed program for over 200 out-of-school youth
  • Wrote and edited communications and fundraising materials including  annual reports, grants and other donor materials
  • Managed and advertised events
  • Created collateral for direct mail campaign targeted to out-of-school youth, resulting in 30 percent response rate
  • Developed curriculum and led workshops on admissions and financial aid
  • Marketed services to community and collaborated with nonprofits
  • Collaborated with colleagues to plan and develop materials for annual award gala
  • Coordinated video production of educational cable TV show
  • Supervised student workers

EDUCATION

Social Media Certification, HubSpot, Cambridge, MA, 2020

Content Marketing Certification, HubSpot, Cambridge, MA, 2017

Inbound Marketing Certification, HubSpot, Cambridge, MA, 2017

Master of Education in Career Development, Northeastern University, Boston, MA

Bachelor of Arts in Music Therapy, University of Miami, Coral Gables, FL